Helping a brand reinvent itself
After the team at CPB helped Domino’s reposition their declining business with a recipe overhaul, a willfully self-deprecating series of uniquely honest advertising campaigns, and an injection of tech into the ordering and delivery process, the next step was to overhaul the visual identity. This is where our team jumped in to help.
The Brand
New Logo
New Logo in Action
New Logo in Action
New Brand Guidelines
TV Spot End Card
The Font
The Packaging
