A digital product that leverages Verizon's location data to help enterprise clients verify the precise location of crucial employees during critical moments, preventing GPS location spoofing and ensuring workplace compliance.
Our Role:
Strategy & Research
Product Design
Stage:
Enterprise
Sector:
Security & Risk Management
Enterprise & Workforce Management
Geolocation & Presence Verification
High-Security & Government Facilities
Technology & Software
The Problem:
How can industries like transportation, security, and finance reliably verify that their employees are exactly where they're supposed to be, using the vast location data available through mobile networks?
The Solution:
Develop a sophisticated location verification platform that cross-references business-issued mobile devices with cell tower data from Verizon and other providers to detect and prevent location inaccuracies.
Key Components:
Strategic Product Development – Created a comprehensive lean canvas, developed user stories, and mapped out a detailed product roadmap to guide the solution's development.
Cross-Provider Data Integration – Built a system that compares location data from multiple cellular providers to ensure maximum accuracy and reliability.
Flexible Policy Configuration – Designed an intuitive interface allowing businesses to define custom verification parameters and location compliance rules.
Spoofing Detection Mechanism – Implemented advanced technology to identify and flag potential GPS location spoofing attempts.
Innovation Lab Demonstration – Developed interactive demo booths to showcase the product's capabilities to potential enterprise clients and business partners.
Demo One
Demo Two
The work behind the work.
Rough Roadmap Sketch
Whiteboarding
Whiteboarding
How it works
Flow between devices for Interactive Display in Verizon Innovation Labs
Verification Process Screens
The Results:
Enhanced Workplace Compliance – Provided enterprises with a powerful tool to verify employee locations in real-time.
Multi-Industry Applicability – Created a versatile solution applicable across transportation, security, finance, and other location-critical industries.
Innovative Data Utilization – Transformed Verizon's extensive location data into a valuable enterprise solution.
Comprehensive Verification System – Developed a nuanced approach to distinguishing between verified, unverified, and potentially spoofed locations.
Strategic Marketing Asset – Created compelling Innovation Lab demonstrations that effectively communicated the product's value proposition to potential buyers.
