A centralized platform designed to unify team communications and expedite the resolution of emergency plant events at DCP Midstream, reducing financial losses and environmental impact.
Our Role:
Strategy & Research
Product Design
Design Ops
Design System
Marketing Strategy
Stage:
Enterprise
Sector:
Energy
Natural Gas
Logistics & Supply Chain for Energy
The Problem:
How do we address the dangerous and financially crushing issue of DCP Gas Operations employees struggling to resolve emergency plant events in a timely manner due to fragmented communications and lack of accountability?
The Solution:
Create a singular application that serves as the verified source of unplanned event status and communication across everyone at DCP, accessible from anywhere at anytime.
Key Components:
Cross-Functional Research – Interviewed department leaders and field workers to capture a variety of pain points and communication challenges during emergency events.
Collaborative Problem Framing – Led workshops with department leaders to identify, prioritize, and align on the primary problem statement and solution requirements.
User-Driven Design Sprint – Facilitated department leaders and field workers to craft user journeys, potential solutions, and initial prototypes, involving them directly in the solution process.
Service Blueprint Development – Created comprehensive service blueprints identifying the relationships between each user archetype throughout the emergency response journey.
Multi-Platform Strategy – Designed both desktop and mobile solutions to ensure access to critical information regardless of user location or device.
RAPID Desktop Demo
RAPID Mobile Demo
The work behind the work.
Problem Framing Workshop
Design Sprint
Proto Personas and UX Research
Sketches and Rough Prototype from Design Sprint
Task Flows
UX Canvas, Site Map, Service Blueprint/Journey Map, Experience Map
Event Dashboard Evolution from Wires to Prototype
Prototype
User Testing
The Results:
User-Validated Solution – Developed a prototype that received enthusiastic feedback from DCP employees during testing.
Executive Stakeholder Approval – Secured backing from leadership based on the solution's potential to save considerable revenue and reduce environmental impacts.
Cross-Functional Alignment – Achieved unprecedented collaboration between different departments in addressing a critical operational challenge.
Successful Deployment – Rapid was fully implemented across DCP Midstream, streamlining emergency response communications and significantly improving response times.
Measurable Impact – Reduced average emergency event resolution time by 40%, minimizing financial losses and environmental risks.
Widespread Adoption – Gained strong adoption from field workers and leadership, with usage metrics demonstrating sustained engagement.
Executive Buy-In & Expansion – Leadership recognized Rapid’s value, leading to further investment in expanding the platform’s capabilities and integrating it with additional operational systems.
Industry Recognition – The platform’s success positioned DCP as a leader in digital transformation for energy sector emergency response.
